Architectural Dressing Berlin


Architectural Dressing #Berlin

Medialize.it presents an intensive course/seminary dedicated to learning the basic and advanced techniques for new media art and design related to multidisciplinary applications.
Particular attention is given to the state of art technologies for digital productions: the projection mapping art and the interaction design.
New media and projection mapping technquiques, UX design’s methodologies to open the creative process generating responsible and aware communicative architectures interacting between bodies, spaces/objects and technology.
A seminar of high artistic and professional training allowing to immediately experience and practice the acquired knowledge, to provide the conceptual and research tools allowing to design authentic and original projects.

Lecturer: Pasquale Direse

New Media Art and Design

A design lab/seminary to know and to experience the fundamentals and all the creative phases of the videoprojection mapping techniques, of the interaction design, of the new media architecture design and practices applied and dedicated to lighting facades, irregular and specific surfaces, urabn environments and objects including the organic body.

• Introduction to the videoMapping techniques and to the architecture of the interaction; presentation of design examples
• The hardware and software technologies for videographic and interactive production (audio / visual interactivitiy and setups)
• Measurements and relief techniques; the survey; the digital representation of architecture and objects
• Learning of video projection techniques on three-dimensional and complex surfaces
• Concept and design of an audio-visual production; drafting and digital elaboration
• Production and post-production of graphics, videography and sound: masks, outlines and creation of (audio/)visual content
• Measurements survey and three-dimensional representation of spaces and objects
• Brief overview of advanced techniques and emerging practices: from 3D videoprojection mapping to interaction design

• Technical setups (multiple videoprojectors systems and multimedia output management, edge blending and mapping images on moving surfaces)
• Project setup and practical testing of all the work’s phases
• Site-specific design and technical set-up: the technical tools for mapping videoprojections
• Videographic production and post-production: computer graphics and vfx
• Summary of the skills acquired during the seminar
• Definition of specific test projects and practical experimentation of the technical setup
• Final open discussion and rehearsal tests.

Each meeting is based on practical sessions with the experimentation of the knowledge acquired through the implementation of micro-projects supported by thematic ideas and in the desired areas of application.
Several softwares and hardwares will be presented and explored during the course with particular attention to their recombination and to the best suitable workflow for the desired field of interest.

Language: English

Maximum number of participants: 5

Technical Partner:

6th-7th MARCH 2020
11:00 – 17:00
(12 hours divided into 2 meetings followed by open discussing and time available for Q & A on the tackled topics and techniques)

Berlin (Weißensee or other studio in Berlin to be announced)

Application fields:
new media and interacive design; architecture & design; multimedia design and production; theatre; dance; cultural, historical and environmental heritage enhancement; new media communication; digital spectacle and performances; virtual scenography; event design; VJing; UX desgin; archaeology; creative innovation and others…

No specific requirements or knowledge are necessary to attend the workshop.
It is suggested to bring your own laptop computer (mac or pc), pen and block-notes, a meter stick or a measure tape.

The aim of the course is to spread and transfer the culture of artistic production through the creative, aware and responsible use of emerging media technologies.

The workshop is dedicated to newbies, professionals and passionates creating and experimenting with new media technologies as well as to artist and designers wanting to deepen the topic; to students of design and architecture, media art and digital entertainment; to authors and professionals in the theatre, dance and spectacle’s fields; to the video and multimedia producers and professionals; to VJs and other creatives. The course intends to deepen, through knowledge and practice transfer of academic and professional high profile, the use and the combination of emerging technologies for the artistic, creative and communicative expression.

After the course a certificate of participation will be released to all the participants.

The lecturer
Pasquale Direse is independent artist and researcher. He creates and self-produces videomapping and interactive projection mapping art festivals, public art events and vernissages since 2012 through his performative research project Medialize.it. Former adjunct professor of Design Methodology for Public Art at the Academy of Fine Arts in Ravenna and of Digital Applications for Art at Academy of Fine Arts of Frosinone he has worked as docent of several media arts subject matters for national academies of fine arts and universities in Italy and abroad. Artistic director and creator of the Luminaria Festival of Interactive Lighst, of the Rome Open Museum Exhibition, of urban art and performative research fluxes like the “Architectural Dressing, Urban Immaterial Scenography” he has created more then 100 public art events opening to artistic collaborations from all around the world. Recently component of the scientific Committee for the candidature of Isola del Liri Municipality for the UNESCO Creative Cities Media Arts he collaborates with research centers, universities and public institutions to the development of artistic and cultural projects dedicated to the public heritage enhancement and the territorial development and innovation through art and creativity.
Qualifications: Master of Fine Arts in Interactive Media and Environments at the Hanze University of Applied Sciences of Groningen; doctor of Arts and Sciences of the Digital Spectacle at the Sapienza Università di Roma.

Pasquale Direse – info@medialize.it
Mobile: +39 3288228893

Previous Facebook Event

Explore the Medialize.it projects page to see some examples of the Video Mapping potentialities…

Open availability for individual/small groups scheduled lessons

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VideoMapping Workshop Basics