medialize.it is the non conventional lab and enterprise created and directed by Pasquale Direse. It creates New Media Public Art, Site-specific/Interactive Design, Creative Communication to generate ideas and realize them into emotional and participative experiences.

The enterprise project is conceived as a research flux, as a creative, cross-media and digital artisanship lab able to generate value through the realization of artistic, cultural, performative and communication’s projects.

The medialize.it activity is dedicated to the independent research about the interaction among people, places, complex networks, emergent technologies and territories.

The center of the medialize.it authentic, original and experimental production is the valorization of the public space and of the common heritage.
The objective is to generate and experiment new expressive languages and new ways of the communication able to render the design of the new media a place of openness and emotional participation where bodies and space interact with harmony.

Every project becomes a path of performative and site-specific research which combines crossmedia practices and the urban immaterial scenography, the architecture of interaction and the Public Art, the creative communication and the theatre of emerging media.

A performative and independent research flux by Pasquale Direse.


Pasquale Direse >>> founder / art director / artist / designer

Aggeliki Tsekeni (Athens)>>> artist
Michael Dotolo (New York – Mumbai)>>> artist
Olivia Giovannini >>> dancer
Angelo Romano >>> sound engineer

The medialize.it website is made in √isualpaco (aka Pasquale Direse)
in collaboration with Aggeliki Tsekeni